Try a cliche

We all want to impress in one way or another , but using the same way to express some get into boredom and it very important to be creative at all times in order to create an environment of interest to our readers. Public Relations practitioners must ensure that , must at all times search for those floating ideas which have been out without anyone taking cognisance of them.There is a lot of ideas which we can use to improve our communication , keep up with trends , in terms of research, interviews etc all those can help in terms of adding value in our communication and craete a favourable image for our organisation.To create a favourable image is about reputation, brand management communication and if such things are not considered in terms of alligning our communication strategy we will be failing as Public Reations Practitioners in trying a cliche